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Marketing Proposal Template
What Is a Marketing Proposal?
A Marketing Proposal is a written document that outlines the main points of the marketing project and promotes the services of a marketing team or independent marketing specialist. A printable Marketing Proposal template can be downloaded below.
To capture the client's interest and focus on the unique needs of the individual or entity that has asked you to render marketing services, you need to persuade the proposal recipient you understand the issues and obstacles they are facing at the moment, promote the solutions that will help their business grow and get rid of short- and long-term problems, and indicate the pricing information to make sure you and the client are on the same page when it comes to the upcoming collaboration.
How to Write a Marketing Proposal?
When you are writing a Marketing Proposal, you need to include the following details in the document:
- The name of the client that is planning to hire you to drive their leads, sales, and traffic. The name and contact information of your marketing firm - alternatively, enter your own name if you are working as an independent marketing consultant.
- A brief list of contents to let the recipient know what they are about to see in your proposal.
- A description of your work experience and references to successful projects you have managed to lead or plan. If you have worked in the industry for many years and you can show multiple examples of marketing plans your former or current clients have benefited from, make sure you tailor the proposal to the needs of a reader. Depending on the client, you can play the role of the advisor, consultant, or take charge of all activities that will help the marketing strategy work.
- A market analysis summary. To show you keep track of the current trends and have studied the competition of the client, list them in writing to show the proposal recipient the need to develop a sound marketing plan.
- A marketing strategy and targets. Suggest different options and methodologies to the client to allow them to determine which ideas suit their objectives better, state you understand the problems the other party is dealing with at the moment, describe the solutions you were able to come up with, and mention a reasonable timeframe that will allow you to complete all parts of your plan.
- Compensation. Provide the proposal reader with a pricing table or list of main services you are ready to render - even if you cannot calculate the exact amount of money you will ask for the work in question, an approximate estimate will make it easier for the client to make their choice especially if they requested similar documentation from other companies or freelance marketers.
- Offer to accept the proposal at hand by making it legally binding. Whether you have negotiated the terms and conditions of the agreement you want to sign with the other party or this is the first draft of the arrangement you seek to develop, you can ask the proposal recipient to sign and date the document - depending on the wording, this may indicate your readiness to discuss the contract in greater detail or represent a first agreement between the person or individual that composed the proposal and the client.
How to Make a Marketing Proposal?
There are several ways to present a Marketing Proposal outline to a client that requested it:
- Print out a brochure with the marketing strategy. However, you need to ensure the recipient of this document is your primary target; otherwise, you will spend too much time and money designing a brochure for no reason at all.
- Send a business Marketing Proposal via e-mail. Although face-to-face contact is preferable, it is possible to capture the attention of a client as long as the electronic version of the presentation is easy to download and read.
- Complete a simple Marketing Proposal template and advertise it online and in printed media. Promote your services on the internet using social media and online advertising tools and in magazines and tabloids.
How Detailed Should a Marketing Proposal Be?
Before you market your client, you have to market yourself and your services. If you fill out a Marketing Proposal template introducing all your plans and ideas right away, the other party may think they will be able to implement it without your help or share your suggestions with another marketing firm or independent specialist.
Your goal is to make sure the client knows you have a plan and willingness to translate them into reality - so do not prepare a Marketing Proposal longer than two or three pages. To safeguard your interests and intellectual property, you can offer the client a part of the strategy you have developed for them and request a project fee before you share the full version.
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