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Brand Ambassador Contract Template
What Is a Brand Ambassador Contract?
A Brand Ambassador Contract is a contract that is formed between companies or brands and an ambassador, an influential person with a large number of followers. A brand may approach potential ambassadors to promote their product and/or service to the audience of the ambassador. Ambassadors tend to exploit their own social media platforms for this, in which case the contract may also be less commonly referred to as a social media brand ambassador contract.
Alternate Name:
- Brand Ambassador Agreement.
The purpose of such contracts aims to outline the working agreement between both parties. You can download a Brand Ambassador Contract template by clicking the link below.
The main advantage of the brand ambassador contract lies with the fact that both parties have a detailed and clear explanation of their responsibilities towards one another. The rights of the brand ambassador are protected in this way, as they will still be paid the fixed sum as written in the contract, irrespective of whether or not the 'investment' (contracting an influencer) has returned a profit - which always remains a gamble. It can also be a method of ensuring sensitive information is kept secret, an important consideration for any business.
How to Write a Brand Ambassador Contract?
In order to ensure demands are being met and that both parties are carrying out their duties, it is important to form a brand ambassador contract/agreement. Typically, such agreements include:
- An appropriate title summarizing the contract.
- Basic information about parties signing the contract.
- Information outlining the responsibilities of the brand ambassador to the brand, in regards to promotion and advertising.
- Detailed rules for brand ambassadors to abide by whilst carrying out the agreed responsibilities.
- Restrictions about what ambassadors are not permitted to do during the representation.
- Payment package details, including the exact sum to be paid.
- Complete list of the products and/or services that ambassadors have to promote.
- Confidentiality clause to ensure sensitive information is kept secure.
- A problem resolution clause detailing information on who holds what responsibility in case of a contract breach.
- Legal responsibilities and disclosures of parties to enable thorough abidance as required by the law. In some countries, it is compulsory for influencers to be transparent about advertising for a brand.
- Period and early annulment - the period of time for which the agreement is valid. There could also be an early termination clause that explains the consequences of either party wanting to end an agreement before the agreed due expiry date.
- Any other potential conditions that may need to be implemented.
Such contracts should be formed in an understandable and concise manner. If the contract requires the brand ambassador to make posts on social media, then an additional clause can be included which outlines when a brand ambassador can delete these posts. Such clauses are important for influencers as their fans may have a negative view on multiple advertisements.
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