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Expired Listing Letter Template
An Expired Listing Letter is a document that can be used when a realtor (listing agent, broker, etc.) would like to contact a homeowner after their listing has expired and their real estate was not sold. The purpose of the document is to encourage the homeowner and offer them the realtor's services.
Alternate Name:
- Real Estate Expired Listing Letter.
Generally, this type of letter is supposed to be sent to a homeowner the day their listing has expired or the very next day. The earlier you send it the more there is a chance that the homeowner has not accepted an offer from another realtor. An Expired Listing Letter template can be downloaded below.
There are no strict rules about how long the letter should be or what exactly must be included in it. Usually, realtors prepare a short Expired Listing Letter that they use as a canvas for this kind of purpose and add relevant information to it when they need to or when they feel like it.
What to Include in an Expired Listing Letter?
Regardless of whether you are writing to your client after their listing has expired, or want to offer a homeowner your services, your Expired Real Estate Listing Letter can include the following parts:
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Information About the Addressee . In the first part of the document, you can identify the person who is supposed to receive your letter - the homeowner. To do this you can state their name and their address.
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Information About the Sender . Here, you can identify yourself by stating your name, your address, and the realtor's company you represent (if applicable).
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Introduction . You can start the main part of your letter by expressing your condolences about the homeowner's expired listing. Even though as a realtor you will probably have to write a lot of such kinds of letters, you still should sound sincere and understanding. It will help to build a connection between you and the homeowner.
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Listing Details . You can also try to encourage the homeowner by stating that even though the real estate was not sold during the first listing, it does not mean it will not be sold at all. Many houses are not sold from the first time, it just takes time and the right market situation.
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Other Details . Depending on your reasons for writing to the homeowner you can present this part of the document in different ways:
- If you want to offer a homeowner your services, you can suggest that they meet with you and discuss their future opportunities if they agree to work with you;
- If you are writing to your client after their listing has expired, then you can advise them on how to choose a real estate agent for their relisting. You can also warn them that in the nearest future they will receive a large number of letters from real estate agents offering their services and promising outcomes, but they should remember to ask those agents that they consider working with to show the actual results of their work.
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Conclusion . You can finish your letter by offering to answer any questions that the homeowner might have and provide them with your contact details (telephone number and email).
Haven't found the template you're looking for? Take a look at the related templates and samples below:
