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Real Estate Prospecting Letter Template
What Is a Real Estate Prospecting Letter?
A Real Estate Prospecting Letter is a document that can be used when a real estate agent wants to introduce themselves to a potential client. The purpose of the document is to establish a relationship between the agent and a prospective real estate seller and buyer, as well as generate potential leads and attract new clients.
A Real Estate Prospecting Letter template can be downloaded via the link below.
This letter is a great tool that is underestimated by many agents. Even though some agents consider sending these letters an outdated practice, it can help them create a strong connection with their clients and determine the first step in the long process of closing the deal.
How to Write a Real Estate Prospecting Letter?
Writing a Prospecting Letter for real estate is a straightforward process, the document should contain parts that include the following:
- Addressee. In the first part of the document, the agent should name the person they are addressing. It is better to make the letter personalized and avoid using general "sir" or "madam."
- Introduction. Agents can use this part of the document to introduce themselves. It can include designating their name, the name of the real estate agency they are working with (if applicable), and mentioning how they are familiar with the town area. For example, the agent can mention that they are new here, or they have been living here long enough to know it very well.
- Services Offer. Here the agent can indicate a list of services they can provide to their future clients. In addition to mentioning services like putting a house up for a sale and purchasing a house, the agent can also designate secondary services that can be useful for their future clients, such as market analysis. If the agent knows that the homeowner they are addressing is thinking about selling their home, then they can use this part of the letter to offer their services in regard to the deal.
- Advantages. In this part of the letter, agents can state why the prospective client should choose them over another real estate agent. It can be due to the fact that the agent has a lot of experience in working with real estate, or because of the wide range of services they are offering, etc.
- Contact Information. In conclusion, the agent should express their hope to hear from potential clients soon and provide their contact information in case they have any questions, such as their postal address, telephone number, and email.
A Real Estate Prospecting Letter is a very flexible document and can be modified by the agent to fit each particular situation best. They can add other sections to the letter, move them around, or remove some of them if they do not feel like including certain sections at all. For example, in order to make the document more appealing to potential clients, the agent can offer gifts or discounts for their services.
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