Sample Customer Appreciation Letter

To help your business grow and maintain long-term customers, consider writing a Customer Appreciation Letter at various points throughout the year. This type of letter creates a positive brand message for your business and can be used in many different ways to promote upcoming events or sales. A Customer Appreciation Letter Sample can be found through the link below.

You will want to include the following information in your Customer Appreciation Letter:

1. Start with a greeting with the customer's name.
2. Share what you appreciate about this customer. This could be a first-time purchase, long-time customer, or a frequent customer.
3. Talk about future interactions you hope to have with them. If there are upcoming promotions or events for your business, be sure to mention them to encourage the customer to come back and check them out.
4. If this is an email being sent out around a holiday, include images and wording that fits the theme, along with a coupon code if you will be holding a sale.
5. Close the letter with a personal send-off. If you are the business owner.

Not what you need? Check out these related templates:

• Generic Customer Appreciation Letter;
• Appreciation Letter to Teacher;
• Employee Appreciation Letter.