Free Roadmap Templates

Roadmap Template: What Is It?

A Roadmap refers to a visual tool that elaborates on the measures a company manager intends to take in order to make their business plan succeed and reach specific targets.

Alternate Names:

• Product Roadmap Template;
• Project Roadmap Template;
• Business Roadmap Template.

Whether you are developing a new product, outlining the objectives and deliverables of the project, or defining key initiatives of the marketing campaign you will launch, this instrument is essential for any business that wants to transform its vision into reality and opt for the perfect strategy on the road to its goals.

For a full list of Roadmap templates please check out our library below.

How to Create a Roadmap?

Here are some tips you should take into account when working on and presenting your own Roadmap:

1. Add graphs, diagrams, and charts that will help you share your vision and clarify how the product or project will be introduced and developed over a certain period of time . Use different colors, fonts, and shapes in the Roadmap template to demonstrate how the company will conduct necessary research to validate the business idea and why this particular decision is going to be beneficial for your business.

2. Make sure you tailor the presentation of the Roadmap to your audience - your immediate superiors may have a different reaction than the company shareholders. Your goal must be to convince everyone of the potential of the product or project so consider what the people listening to you or examining the paperwork you have presented really need; for instance, a Roadmap you demonstrate to your client base can show how your product will improve their lives while the presentation given to your bosses is supposed to focus on the projected timeline and possible expenses.

3. Remain open-minded - a Roadmap is significant yet it cannot always be flawless . While you are marketing your services or working on a particular project, you might find out you cannot follow the schedule you established months ago or there are additional costs you could not predict initially. Discuss the changes with other managers and amend the Roadmap whenever necessary.

4. Do not overload the Roadmap with irrelevant details - you should aim for a simple and straightforward presentation that does not require extra knowledge or analysis . It is also wise to be realistic in your calculations whether you are worried about the time constraints or the financial burden; as long as the managers and their subordinates are on the same page regarding their expectations, you are on the road to success.

What Should a Product Roadmap Include?

Add the following sections to the Product Roadmap you are preparing:

1. Summary of the product and its potential . A person responsible for developing a product has to convince others when it comes to the vision they have in their mind - explain why you believe this item is going to help you reach new heights and what impact it will have on the market, community, or clients.

2. Outcomes of the work your business will do . It is important to decide where your priorities lie - for instance, you may want to secure new clients upon the release of the product, ensure the loyalty of older customers by updating the items you sell, or earn more money with the help of a Marketing Roadmap for the product.

3. Strategies you will use to reach the outcomes . You have to determine how to execute the plan by evaluating the resources needed to launch or rebrand a product, figuring out the time estimates, and listing specific duties that will be assigned to the members of your team in the process.

4. Business metrics . You need to base your research on performance indicators you have at your disposal - the income of the company, the cost of attracting a new client, the ability to retain a customer, employee turnover, etc. The Roadmap must be based on facts, not assumptions, so even without necessary data, you should be able to analyze the performance of your market rivals and make conclusions relevant to your project or product.

Haven't found the template you're looking for? Take a look at the related templates below:

• Mind Map Template;
• Empathy Map Template;
• Story Map Template.